A Media Experiment to Reduce Intimate Partner Violence in Bangladesh

This year, the Sexual Violence Research Initiative (SVRI) and World Bank Group granted competitive funds to 11 research institutions to design, implement, and capture results of new violence against women solutions around the globe.

BRAC University, Bangladesh, was one of the winners. The topic of their poster was ‘A Media Experiment to Reduce Intimate Partner Violence in Bangladesh’.

Background: Intimate Partner Violence (IPV) is often used as an instrument by men  to gain or maintain control over women’s behavior and household resources. The problem is pervasive in developing countries; and yet, theory and evidence on how to reduce victimization rates remain limited. We aim to address this knowledge gap by evaluating the impact on IPV rates of a media campaign designed to challenge gender norms that directly affect men’s self- and social-image concerns in Bangladesh.


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